Heart and Business 1: Strategy

Hello, dear reader, this is Brian. I’m starting a new blog post series that I’m planning to update weekly on Thursday nights at 7 PM. It will be a journal of my experiences working on Lunar Nebula LLC. I’m hoping it will not only be cathartic, but will also help others who are starting out in business or art. I’ve already covered some of the reasons of why I am working at creating this online business for art, comics, and writing in one of my first posts. So the first post of this series will be a bit of the business strategy which I’m hoping will lead to future financial stability. It’s hard to follow your dreams and pay your bills at the same time.

I’m currently fascinated by Amazon. Jeff Bezos, a Princeton graduate, decided not to focus on profit but market position. Amazon started out as an unprofitable company and continued in this state of affairs. Until this year’s finances were calculated. How did Amazon get to be at the top while losing money? Well, Mr. Bezos focused on the future. He didn’t settle for short-term gains. Right now I’m examining how to position Lunar Nebula and its products for the future. It’s one of the reasons I’ve put Golden Pigeon on so many comic websites even if it cuts my advertising revenue on Tapastic. I’m hoping, like Amazon, to become a well-known figure on the market. Strategically speaking, the increased online traffic on sites like Comic Fury will translate into more traffic to the Lunar Nebula LLC site or Tapastic by raising awareness. I want those unique visitors from Comic Fury to be aware of Golden Pigeon’s existence and to spread the word. Once a dedicated fan base is established, I’m hoping to have one site be the home base for future GP (Golden Pigeon) updates after Golden Pigeon Part 1 finishes. This process will also give me time to understand advertising on a deeper level. Oh, and find a decent advertising partner. I’ve heard some painful stories during my research.

I’ll be honest. Right now this strategy isn’t paying the bills. It may never get there. Thankfully, I didn’t enter into this business purely for the money. Like I said before, it’s hard to follow your dreams and pay your bills at the same time. If I find a magical short-term strategy for becoming a popular webcomic, I’ll let you know. For now, I’m copying Amazon. Its strategy appears to have worked well.